Owned travel product · Live
SLC Trips
A travel idea became a product, a character, and a measurable publishing system.
WasatchWise built and operates a Salt Lake travel platform that connects destination discovery, curated TripKits, visitor pathways, character-led media, and affiliate infrastructure.
Where the work was getting stuck.
Travel content can become a pile of disconnected articles and posts. SLC Trips needed to help visitors, locals, families, and new residents find a useful next move while creating a product foundation that can improve through measured use.
What WasatchWise put in place.
- 01
A live destination and itinerary platform organized around distinct visitor needs.
- 02
Curated TripKits and product pathways that turn browsing into a concrete planning tool.
- 03
Dan, a character-led video host with a defined voice, visual system, and reuse-first production register.
- 04
An approval-gated content conveyor covering research, scripting, assets, captions, QA, release, and measurement.
The useful change.
SLC Trips now functions as a working product laboratory for destination content, affiliate pathways, responsible AI production, analytics, and long-horizon Utah travel publishing.
Bring the real project